FAN DEMOGRAPHICS

Why are Fortune 500 corporations such as Anheuser-Busch, Canon Camera, Coca-Cola, Nissan and MasterCard teaming up to become Corporate Partners of professional hockey? Because they zeroed in on the hockey fan, who rates FIRST in household income, credit cards, family size, home ownership, female fans, educational and professional status-those with more purchasing power than any other sports fan in the United States.

Consider these facts:

Hockey fans are first in income and investments

Ø 65% earn over $35,000 annually; 33% earn over $50,000 annually
Ø 47% own investment holdings

Thus, hockey fans have more earning power and disposable income than any team sports fan in the United States.

Hockey fans are first in credit cards

Ø 76% possess 2 or more credit cards

Do your customers purchase on credit? Three-quarters of hockey fans do.

Hockey fans are first in family size

Ø 46% live in a household of 4 or more persons

And don’t forget kids –a market segment that packs a lot of purchasing power.

Hockey fans are first in home ownership

Ø 80% own their own homes

These loyal fans represent a high growth market for household items such as lamps, chairs, coffee tables, clocks and furniture.

Hockey fans are first in female fans

Ø 43% of hockey fans women

Retailers spend millions of dollars each year in media, targeting the female buyer, a market segment that accounts for the highest percentage of retail sales.

Hockey fans are first in college education and professional/managerial occupations

Ø 55% have attended college
Ø 28% are in professional/managerial positions

This well-educated, upscale fan comprises a market segment that can impact your bottom line.

Source: MEDIAMARK RESEARCH, INC.

ARENA SIGNAGE

Zamboni

The Zamboni receives prominent on-ice exposure via their signage on the ice-resurfacing machine. The ice is re-surfaced prior to warm-ups, and again before game time. The zamboni also appears during each intermission and after the game.

Cost to corporate partner-$15,000. (Includes four (4) lower level season tickets)*

Ice Logos

An innovative form of signage that is unique and placed “in” the ice. Limited locations available and the ice logos will go quickly!

Cost to corporate partner-$20,000/center ice. (Includes six (6) lower level season tickets)*

$15,000. (Includes six (6) lower level season tickets)*

Dasher Boards

The most popular form of signage. All eyes are focused on your company’s dasher board(s) thousands of times each season as the puck passes your signage during play. Additionally, dasher board signage will be seen in newspaper and other various forms of print publication. These 3’x 8’ full-color signs will sell out in a hurry!

Cost to corporate partner-$8,000/pair. (Includes four (4) lower level season tickets)*

$5,000/single. (Includes two (2) lower level season tickets)*

Rail Signage

Rail signage offers FireAntz corporate partners the opportunity to reach the team’s loyal fan base with full-color rigid form of signage. Available three sizes that vary by location: large (4’x 8’) and regular (2’x 8’)

Cost to corporate partner-$5,000/large. $3,500/regular. (Includes two (2) lower level season tickets)

*Excludes club level & center ice seating locations.

ARENA SIGNAGE

Player Bench Signs

This sign appears on either team bench, a highly-visible location to fans watching teams change lines “on-the-fly”. These 3’x 24’ full-color signs will stretch the length of the bench and there are only two (2) spaces available.

Cost to corporate partner-$7,000. (Includes two (2) lower level season tickets)*

Locker Room Tunnels

Fans focus on these areas when teams leave and enter the ice eight different times each game. These 8’x 20’ full color banners will cover the entire tunnel and there are only two (2) spaces available.

Cost to corporate partner-$8,000. (Includes four (4) lower level season tickets)*

Penalty Box Signs

This sign appears on both of the penalty boxes, a highly visible location to fans watching players enter and leave. This 3’x 10’ full-color sign will stretch the length of each penalty box and there are only two available!

Cost to corporate partner-$5,000. (Includes two (2) lower level season tickets)*

Game Pucks

This exclusive partnership puts your logo on all official FireAntz pucks used during thirty (30) regular season home games and includes playoffs. Your company will come right to a fan every time the puck leaves the ice and in addition you will get a short public address mention.

Cost to corporate partner-$5,000. (Includes two (2) lower level season tickets)*

*Excludes club level & center ice seating locations.

ARENA PROMOTIONS

Arena promotion offers valuable exposure to your company and its message by placing the audience focus on your event.

Public Address Announcements

Make your company heard by thousands of fans each home game. The public address announcement also gives you a chance to be seen by those fans as well. With the announcement, your company logo will be placed on the coliseum matrix board, allowing you excellent exposure.

Cost to corporate partner-$3,500.

Game Features

Throughout each exciting period of FireAntz hockey there are several ways your company can get mentioned. These in-game features are a great way to get your company spotlighted several times throughout FireAntz home games. See Pages 6, 7 for a listing of game features and price ranges.

On-Ice Contests

Held between periods, these contests expose companies and their products to a captive audience. Company staff may become involved in the promotion, which is supported by public address announcements and matrix board advertising. See page 8 for a listing of contests held during intermissions that are available.

Cost to corporate partner- 5 Contests-$1,500

10 Contests-$3,000

(Note: Any additional production cost to be covered by advertiser if applicable)

In-Game Promotions

Attaching your company to an in-game contest will surely generate recognition beneficial to your marketing strategy. An in-game contest rewards a fan during a stoppage in play in front of thousands of fans. See page 8 for a listing of in-game contests that are available. Customized contests can also be created.

Cost to corporate partner-$3,500.

(Note: Company may also provide giveaway item for additional exposure)

Post-Game Awards

All eyes will be on the ice immediately following each home game when the FireAntz players are rewarded for outstanding play. Post-game awards make for a great season-long promotional opportunity. These awards include: Player of the Game, Three Stars of the Game, Hit of the Game, etc.

Cost to corporate partner-$3,000.

Premium Giveaway Nights

Turn FireAntz fans into walking billboards by promoting your company and its products. All giveaway items will bear your logo, along with a FireAntz logo. Some available giveaway items include: Hats, T-Shirts, Posters, Rally Towels, Pennants, Hockey Pucks, etc.

Cost to corporate partner-$2,500 plus production cost. (*Includes 50 lower level tickets to that night)

*Excludes club level & center ice seating locations.

Examples of Game Features:

Cost to corporate partner- $6,000

Power Play

Penalty Kill
Goal
Icing
Offsides
Full Strength
Penalty Box

Cost to corporate partner- $5,000

Intermissions
Glass Rattler

Cost to corporate partner- $4,000

Puck Drop
Starting Line-up
Shots on Goal
Kids Zone below section 109/110

*Includes one PA announcement and one 2x8 rail sign above the kid’s zone.

Cost to corporate partner- $3,000

Timeout
Break In Play
Player of the Game

Cost to corporate partner- $2,500

Officials
Injury Report

Cost to corporate partner- $2,000

Red Carpet
Overtime/Shutout
Back On Ice – 1st Period- $2,000

2nd Period- $2,000

Penalties:

Cost to corporate partner- $3,000

Fight Major
Interference
Unsportsmanlike Conduct

Cost to corporate partner- $2,000

Hooking
Slashing
Roughing
Holding
Tripping
Cross Check
High Stick
10-Minute Misconduct

Cost to corporate partner- $1,000

Boarding
Elbowing
Kneeing
Bench Minor
Diving
Delay Of Game
Spearing
Charging
Goaltender Interference
Instigating

Examples of On-Ice Contests:

Cost to corporate partner- 5 Contests- $1,500

10 Contests- $3,000

Car Shootout
Chuck-A-Puck
Recliner Race
The Human Slingshot
T-Shirt Launch
Tire Race
Musical Chairs
Frozen T-Shirt
Big Ball Race
Bed Race
Ring One For A Diamond
Build-A-Cone
Dress and Dash

Examples of In-Game Promotions:

Cost to corporate partner- $3,500

Hockey Trivia
Fan of the Game
Noise Meter
Dance For Your FireAntz Prize
The Wave
Dirtiest Car in the Parking Lot
Best Move of the Game
Best Seat in the House
Sub Launch
Family Zone
Birthdays
Groups
Student Athlete
Next Game
Post Game Interview
Leader Board
FireAntz Notes
What’s On Tap
Sweetheart of the Game

UNIFORM SIGNAGE

Uniforms offer a unique promotional opportunity for your business. With all eyes focused on the action, your company will receive constant exposure during a three-hour hockey game.

Jersey Patch

Exclusive position bearing your company logo on a 3”x 5” patch. These patches will be on both the home and road jerseys, all season long. Additionally the jersey patch will be seen in newspaper and other various forms of print publication. Your company will be down on the ice for exciting hockey action with logo exposure to fans and media outlets covering the game.

Cost to corporate partner-$10,000. (Includes two (2) lower level season tickets)*

Pants Patch

Exclusive position bearing your company logo on a 3”x 5” patch. These patches will be located on the left pant leg of all FireAntz player uniforms. Your company will gain excellent exposure throughout the 2008-09 season as your company name and logo are on display for fans and media outlets to view.

Cost to corporate partner-$5,000. (Includes two (2) lower level season tickets)*

Helmet Decal

When a FireAntz player makes a “heads up” play, his head will bear your company’s name and logo. This exclusive item includes two 2”x 3” decals, one on each side of the helmets, to ensure ultimate exposure to fans and media outlets. Additionally the helmet decal will be seen in newspaper as well as other various forms of print publication.

Cost to corporate partner-$4,000. (Includes two (2) lower level season tickets)*

Sock Patch

Exclusive position bearing your company logo on a 2”x3” patch. These patches will be located on the back top of the sock. Your company will gain outstanding exposure throughout the 2009-10 season as your company logo is on display for all fans and media to see.

Cost to corporate partner- $4,000. (Includes two (2) lower level season tickets)*

Warm Up Jersey

Have your company name prominently displayed to fans arriving at the game as the FireAntz hit the ice in customized jerseys for pre-game warm-ups. These jerseys will be worn during the 20 minute warm up period at each home game as well as on the road to be viewed by fans via web cast.

Cost to corporate partner-$5,000. (Includes two (2) lower level season tickets)*

Specialty Jerseys

Title Partner or Co-Partner

Sponsor a custom-designed jersey for selected holiday and specialty nights. Partnership includes your company logo patch on the specialty jersey worn by the FireAntz players during the game. Title partner (up to 50 square inch patch), and Co-partner (up to 20 square inch patch) will be included all FireAntz media advertising (Radio, TV, Print, and Website) for the specified game. Specialty jersey partner will also receive four (4) public address announcements during the specialty jersey night.

Cost to corporate partner-$3,000/Title.(Includes one (1) specialty jersey, 50 lower level tickets,& suite)*

$1,500/Co. (Includes one (1) specialty jersey, 25 lower level tickets)*

$ 1,500 specialty sock patches (Includes (1) specialty jersey, 25 lower level tickets)*

*Excludes club level & center ice seating locations.

MULTI-MEDIA

Matrix Board

The matrix board “scrolling marquee” is a great way to have your company exposed to thousands of fans during every FireAntz home game. When fans look up to see the score or the time left in the period, your company will prominently be displayed on the matrix board. Scrolling logos can appear 25 to 30 times during a game.

Cost to corporate partner-$1,500

FireAntz Official Website (www.fireantzhockey.com)

Stand apart from your competition and receive brand name recognition to a captive audience exposed to your web site advertising for the entire year. The FireAntz homepage averages over 60,000 visitors per month, with over 2,000 visitors on average every day. The most accessed sections visited monthly is the Players, Links, Schedule, and Tickets sections.

Cost to corporate partner- Company logo w/ web link-$1,000

Product Marketing

Mini-Trade Show

This is an opportunity for companies to market their products, sales, and service to a captive audience as soon as they walk through the door. The trade show provides a skirted 8-foot table with two chairs, on the main concourse level at the Crown Coliseum.

Cost to corporate partner-$500 per game/ per table

Vehicle Display

Companies can display units such as automobiles, trucks, boats, RVs, travel trailers, and any other wheeled vehicle at the main entrance area of the Crown Coliseum during FireAntz home games outside the main entrance.

Cost to corporate partners-$500 per unit/ per game

PRINT ADVERTISING

Print Advertising with the Fayetteville FireAntz offers businesses affordable and effective exposure in team publications, schedules, season ticket books, etc. throughout the 2009-10 hockey season.

The FireAntz “Yearly Publication”

The FireAntz yearly publication is the official team publication that will be produced once a season. This newspaper-style magazine will be distributed at all FireAntz home games and at various retailers throughout the Fayetteville area. The yearly publication will include information about the team, rules of the game, and everything a fan needs to know about FireAntz hockey.

AD SIZE (W X H) RATE

1/4 COLOR 3.75”X 4.5” $1,000

1/2 V COLOR 3.75”X 9.25” $1,500

1/2 H COLOR 7.5”X 4.5” $1,500

FULL COLOR 7.5”X 9.25” $2,500

DBL COLOR 15”X 9.25” $3,500 (Includes two (2) lower level season tickets)*

Pocket Schedules

Pocket schedules are the top resource for FireAntz fans to refer to for game dates, promotions, and ticket information. Over 300,000 pocket schedules will be printed and distributed throughout Fayetteville and surrounding areas. Only four panels available!

Cost to corporate partner-$3,500. (Includes two (2) lower level season tickets)*

*Excludes club level & center ice seating locations.

Corporate Suites

Luxury Suites

These 22-seat luxury suites sky boxes provide corporate partners a chance to reward employees and take clients out for a night of exciting FireAntz hockey action. Luxury suites offer customized menus along with private entrances for “an executive” night at an action packed hockey game.

Cost to corporate partner-$600/ 1 game

Ice Suites

These 14-seat ice suites featuring director-chairs provide corporate partners their own private section, right on the glass, to catch all the exciting game action up close and personal. Ice suites are great for rewarding employees and/or entertaining clients.

Cost to corporate partners-$350/ 1 game

$2,750/ 10 games

TICKETS

Tickets to the Fayetteville FireAntz home games at the Crown Coliseum offer benefits to local businesses. FireAntz hockey will be a fun and very affordable way to entertain clients, reward employees, or even treat yourself.

Season Tickets

Catch all the goals and hard-hitting hockey action throughout the upcoming hockey season from the exact seat location. Reserve your seat today for all 28 of the 2009-10 Fayetteville FireAntz home games.

LOCATION

Prices: (28 Games)_____

Club Level (sec.117-119)/Ice Level $510

Center Ice Premier (sec.104-106) $480

Lower Level $420

Upper Level $345

In addition to all the fast-paced, hard-hitting action, you’ll also receive:

Guaranteed seating for all FireAntz home games
First right of refusal to purchase FireAntz playoff tickets
First right of refusal on season ticket renewals
Special V.I.P. parking passes
Monthly news letter delivered to your e-mail
“Ticket Redemption Night” for unused season tickets

Group Tickets

Have a group of ten people or more? Looking for something to do? Well, look no further because you can bring your group to enjoy some FireAntz hockey at the Crown Coliseum. Your group will receive a PA announcement and your group name on the matrix board. Group rates are as follows:

Center Ice/Club Level Lower Level ____ ___________Upper Level__

$15 per ticket $10 per ticket $8 per ticket